Websites that work.

Visitors form a visual judgment of your website in 50 milliseconds, faster than they can blink. Whether they trust you, take you seriously, or click away is decided before they read a single word.

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Why your website earns or burns the first impression.

A website is not a brochure. It is the first sales conversation, the first credibility check, and the first search engine signal a future customer ever runs into. Most of them decide within seconds.

75%

judge your business credibility on the design alone.

Stanford Web Credibility Project
53%

of mobile visitors leave a page that takes longer than 3 seconds to load.

Google / Think with Google
50ms

is all it takes for a visitor to form a first impression of your site.

Lindgaard et al., 2006
54%

of all Google clicks go to the top 3 organic results. Page 2 gets less than 1%.

Backlinko, 2025

Speed and design are not vanity metrics. They decide whether the rest of the website ever gets read. Walmart measured that every second they shaved off their load time lifted conversions by 2%. The pattern is consistent across every study: faster, sharper sites earn more business.

How fast is fast enough.

Bounce probability and conversion rate move with load time. The numbers below come from Google's mobile speed analysis and aggregate e-commerce performance research.

Load time Visitors leaving early Conversion rate (avg)
1 second baseline ~3.0%
3 seconds +32% more leaving ~1.9%
5 seconds +90% more leaving ~1.2%
10 seconds +123% more leaving ~0.6%

A site that loads in 5 seconds loses nearly twice as many visitors as one that loads in 1, and converts at less than half the rate.

What you get on every project.

These are the foundations most websites skip. They are included on every project I deliver. Never sold as add-ons.

  1. 01

    Fully custom designed website

    Built to fit your brand, your audience, and your goals. No template that fifty thousand other businesses share.

  2. 02

    Design and structure built around your brand

    Every layout decision, type choice, and interaction comes from how you want to be seen. Not from a default theme.

  3. 03

    SEO setup and keyword research per page

    The top 3 Google results take more than half of all clicks. Each page is structured and tagged for the search terms that matter to your business.

  4. 04

    Google Search Console setup and implementation

    So you can see exactly which queries are bringing visitors in, and where you are still missing.

  5. 05

    Google Business Profile optimisation

    A complete profile gets seven times the clicks of an incomplete one. For local searches, this is often where most discovery happens.

  6. 06

    All technical foundations: sitemap, robots.txt, schema markup

    Schema markup lifts click-through rates from search by 20 to 35%. Most sites never set it up.

  7. 07

    Assistance going live on your hosting environment

    I deploy with you, not over you. Hosting, domain, and DNS stay in your name from day one.

Want to see what this looks like for your business?

Tell me a bit about the project. I usually reply the same day with a written proposal and a real timeline.

Get a free quote