Marketing that actually compounds.

Paid ads keep getting more expensive every year. Organic content does the opposite. The right marketing mix builds equity instead of renting attention, and it keeps working quietly while competitors keep paying retail for it.

Get a free quote What I offer

Why marketing matters more than the budget you throw at it.

Most businesses do not lose money on marketing because they spend too little. They lose it because the spend goes into a single channel without a plan. The numbers below explain why a balanced mix outperforms heavy bets, almost every time.

53%

of website traffic comes from organic search. Paid: 15%.

BrightEdge
54%

of all Google clicks go to the top 3 organic results. Page 2 gets less than 1%.

Backlinko, 2025
95%

of buyers cross at least two channels before deciding to buy.

Google / Optimove
+37%

higher response rate from multi-channel campaigns vs single channel.

Optimove, 2024

What I offer.

Four channels, run with intent and reporting you can actually read. The right mix depends on your audience, your offer, and your stage. None of these are sold as a package: you only get the ones that move the needle for your business.

  1. 01

    Search engine optimisation (SEO)

    More than half of all Google clicks go to the top 3 organic results. Position 4 already loses most of the traffic. SEO is the difference between being found by people actively searching for what you offer and being invisible. Strong foundations build over time and keep paying out long after the work is done.

  2. 02

    Paid advertising

    The average Google Ads campaign converts at about 7%. Below that, the platform is rarely the problem: targeting, landing pages, and offer matter more than budget. Paid is a fast lever for short-term traffic and proven offers. It sits next to organic, never replacing it.

  3. 03

    Email marketing

    Email returns about $36 for every $1 spent on the program (platform, content, automation), the highest ROI of any digital channel by a wide margin. The list you own beats the audience you rent. An algorithm change cannot wipe it out, and a well-segmented list keeps converting long after the cost is paid back.

  4. 04

    Content marketing

    Content marketing generates roughly 3x more leads than cold outreach for 62% less spend. The work front-loads, the returns compound. Every new page that ranks lowers the average cost of every visitor and every customer that comes after it.

Why a mix beats a heavy bet.

Paid ads stay flat or get more expensive over time. Content and SEO bend the cost-per-acquisition curve the other way: every page that ranks lowers the cost of the next visitor. The table is an aggregate index based on industry research. The shape is what matters: lines crossing within months, not years.

Time horizon Paid search CAC SEO + content CAC
Month 1 100 100
Month 6 105 75
Month 12 112 50
Month 18 118 35
Month 24 125 25

Index: month 1 = 100. Aggregate data from Lumar and Previsible, 2024. After a year, paid acquisition is roughly 2x the cost of organic on the same business.

95% of buyers cross at least two channels before they decide. Campaigns that run on 3 or more channels see 37% higher response than single-channel ones. The mix that fits your business is the one I recommend, never the one that is easiest to set up.

Want to know what your mix should look like?

Send me a short note about where you are and where you want to be. I usually reply the same day with a written proposal.

Get a free quote