Socials that add value.

The average internet user spends almost 2.5 hours a day on social platforms. Two out of three buyers check your social profiles before they decide. An empty Instagram or LinkedIn is not neutral. It is a red flag that quietly costs you trust.

Get a free quote What I offer

Why social presence is now part of the buying decision.

Social used to be a marketing channel. Today it is a credibility check. Buyers, partners, and even job candidates pull up your profile before the first call. The numbers below show how often that check decides what happens next.

2h 21m

is what the average internet user spends on social platforms every single day.

GWI, 2025
67%

of social media users research products on social before buying.

eMarketer / IZEA, 2024
60%

of Gen Z discovered their last new product on social media.

Sprout Social, 2024
80%

of B2B leads coming from social media come from LinkedIn alone.

LinkedIn Marketing

What I offer.

Strategy and execution, both. I cover the full loop, from deciding where you should show up to actually posting and following up. Every channel runs with intent, not as a calendar to fill.

  1. 01

    Channel strategy

    Choosing where you should be active and where it would be a waste of time, based on who your customers actually are. Voice, cadence, content themes, and growth angles, mapped before a single post goes out.

  2. 02

    Content planning and production

    A monthly content plan tied to the strategy. I write the copy, design the post graphics, and prepare each piece for the platform it lives on. No copy-paste posts that look the same on every channel.

  3. 03

    Posting and channel management

    Scheduling, publishing, and watching the channel for replies and mentions. The brand stays present and responsive, so prospects never land on dead air.

Channels I run.

Instagram, TikTok, LinkedIn, Facebook, X, Threads. Which mix is right depends on where your audience already spends time. Below: a quick reference on what each platform is best for.

Platform Daily use (avg) Best for Avg engagement
Instagram ~50 min / day Consumer brand, visual storytelling 0.50%
TikTok ~58 min / day Discovery, Gen Z + Millennial reach 2.50%
LinkedIn ~7 min / day B2B lead generation, thought leadership 2.30%
Facebook ~33 min / day Local audiences, community 0.06%

Daily-use averages from GWI 2025. Engagement rates from Rival IQ 2024 industry benchmark. Notice the LinkedIn pattern: low daily use, high intent. Time spent on a platform is not the same as influence on a buying decision.

Want a presence that prospects actually find when they look you up?

Tell me about your business and where you are now. I usually reply the same day with a proposal that lays out the channels worth your time and the ones to skip.

Get a free quote