[ INSIGHTS ]

Notes from the studio.

Short, opinionated pieces on web design, SEO, and the small choices that compound on small business sites.

9 min

Why your business doesn't show up on Google Maps (and how to fix it)

Searched your business on Google Maps and could not find it? The problem is almost always one of five things. Here is how to diagnose and fix each one.

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18 min

Web Design ROI Statistics (2026): 55 Data Points on Speed, Conversion, and Trust

A reference roundup of 55 verified statistics on web design ROI in 2026. Every number sourced from Google CrUX, HTTP Archive, Baymard, Stanford, McKinsey, and other primary research. Built for citation, not for filler.

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8 min

5 signs your website is quietly costing you customers

Most failing websites do not look broken. They lose customers in small, measurable ways. Here are the five signs to check, with the research that explains why each one matters.

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2 min

Welcome to the studio

A short note on what this blog will and will not be.

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